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	<title>Hospitality Marketing Blog &#187; Email Marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Search of Customer Loyalty</title>
		<link>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/</link>
		<comments>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 11:01:22 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=232</guid>
		<description><![CDATA[Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor&#8217;s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives &#8211; in person or by posting to an [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Hotel Case Study – Prospering in Difficult Times</title>
		<link>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/</link>
		<comments>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:36:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=126</guid>
		<description><![CDATA[As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Human Side of Media Attacks on Conferences</title>
		<link>http://blog.madiganpratt.com/2009/07/23/the-human-side-of-media-attacks-on-conferences/</link>
		<comments>http://blog.madiganpratt.com/2009/07/23/the-human-side-of-media-attacks-on-conferences/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 15:13:20 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AIG effect]]></category>
		<category><![CDATA[hospitality jobs]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[hotle conferences]]></category>
		<category><![CDATA[meetings and events]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/07/23/the-human-side-of-media-attacks-on-conferences/</guid>
		<description><![CDATA[Last week&#8217;s post, &#8220;The Media Are Killing Us,&#8221; talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels.  This week I would like to focus on the human suffering it is causing. Do you think reporters, so eager to create (even fabricate) &#8220;news,&#8221; ever think about the damage and [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/07/23/the-human-side-of-media-attacks-on-conferences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Media Are Killing Us!</title>
		<link>http://blog.madiganpratt.com/2009/07/16/the-media-is-killing-us/</link>
		<comments>http://blog.madiganpratt.com/2009/07/16/the-media-is-killing-us/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 13:22:21 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[AIG effect]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[meetings and conventions]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/07/16/the-media-is-killing-us/</guid>
		<description><![CDATA[The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix.   Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here. Just in case you think [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/07/16/the-media-is-killing-us/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It&#8217;s The Value, Stupid</title>
		<link>http://blog.madiganpratt.com/2009/05/19/its-the-value-stupid/</link>
		<comments>http://blog.madiganpratt.com/2009/05/19/its-the-value-stupid/#comments</comments>
		<pubDate>Tue, 19 May 2009 14:27:07 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[luxury hotels]]></category>
		<category><![CDATA[value marketing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/05/19/its-the-value-stupid/</guid>
		<description><![CDATA[What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out.  It surveyed nearly 1,500 advertising and marketing members of LinkedIn &#8211; the professional social network.  The overwhelming answer &#8211; Value. In fact, when offered a list of five choices the [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/05/19/its-the-value-stupid/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Increase Web Traffic &#8211; Stop Advertising!</title>
		<link>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/</link>
		<comments>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 14:54:50 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/22/increase-web-traffic-stop-advertising/</guid>
		<description><![CDATA[The Internet serves as the foundation for most luxury hotel marketing programs today.  It&#8217;s used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel&#8217;s own web site.  So it&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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