Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has [...]
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Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
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There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
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Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor’s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives – in person or by posting to an [...]
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As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]
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Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to focus on the human suffering it is causing. Do you think reporters, so eager to create (even fabricate) “news,” ever think about the damage and [...]
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The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here. Just in case you think [...]
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What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and marketing members of LinkedIn – the professional social network. The overwhelming answer – Value. In fact, when offered a list of five choices the [...]
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The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel’s own web site. So it’s [...]
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