Archive for the ‘Direct Marketing’ Category
Nowhere To Hide
How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior ...
Changing Demographics – Know Your Customer
Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read – it titled “The Changing Face of the American Consumer.”
In ...
Google Math – Page 1 or Perish
New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been ...
Hillary & Barack – Marketing 101
It’s January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible.
How times have changed. As the ...
Consumers Prefer Email
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email ...
Hotel Brochures – A Dying Breed?
Here’s some news that got me wondering about the future of hotel brochures – Bloomingdale’s is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on ...
Social Media and Small Luxury Hotels
On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, “The Travel Marketer’s Guide to Social Media and Social Networks: Sales and ...
Where’s Your TripAdvisor Strategy?
If hospitality marketing wasn’t hard enough already! TripAdvisor, the 1,000lb. gorilla is now a 1,500lb. baby. In June, 2007 the site had 10 million reviews. It just announced that figure is now over ...
Three Steps to Finding Your Model Customer
The Direct Marketing Association and AccuData have teamed up to offer a free webinar entitled Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring.
The webinar will take place ...
Email – “Report Spam” vs. “Unsubscribe”
A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too ...
