Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002. While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well. So what did the winners do to succeed that their competitors did [...]
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Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times. We are delighted to present a podcast of an article entitled, “When The Going Gets Tough, The Tough Don’t Skimp on Their Ad [...]
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Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers? A recent article in the Wall Street Journal pulled the curtain back a little allowing hoteliers to take a peek. [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
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Any question we are in a recession? Let me tell you a little story. Last weekend I was reading the Sunday paper and saw a local grocery store ad offering double coupons Sunday only. A $1.00 coupon would receive $2.00 purchases. With a paper full of inserts I decided to see just how much I [...]
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I was just getting ready to recycle my newspapers when an article about the TV ratings for this year’s World Series caught my eye. It was an AP story with an interesting title: Baseball: Thrown a Curve, Audience Walks While the article does say the Series was entertaining, it went on to say with a [...]
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As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years [...]
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Companies sure seem to be falling all over themselves to be the first on the web 2.0 social networking bandwagon. YouTube MySpace Facebook, Etc. But there are many land mines that than can implode your marketing program before your very eyes. Before your ad agency launches you into the great unknown ask yourself. What are [...]
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Here’s the situation: You’re the GM of a small luxury hotel. Demand is soft in your market and your chief competitor started offering huge discounts. How can you compete? (Sound familiar?) Matching discounts won’t stimulate demand and you’ll end up in a lose-lose situation (see Hotel Discounting – Part I ). On top of that, [...]
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