Toxic Hospitality Marketing Strategies

Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times. "What happens in a hotel cycle [during a recession] is always exactly...

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Increase Web Traffic – Stop Advertising!

The Internet serves as the foundation for most luxury hotel marketing programs today.  It's used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...

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