Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing on May 6th, 2009
With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing efforts. But jumping in and adding a blog, Facebook page or start Tweeting without doing your due diligence can be a huge mistake. You need [...]
Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Public Relations, relationship marketing on Apr 22nd, 2009
The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel’s own web site. So it’s [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Apr 14th, 2009
Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Apr 1st, 2009
That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don’t despair. There is still hope for some hoteliers. Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 25th, 2009
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond being the most effective, the study wanted to determine which [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 17th, 2009
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make As the economy expands businesses should focus more on [...]
Posted in Direct Marketing, Marketing, Marketing Strategies, Uncategorized on Feb 18th, 2009
Need more proof it pays to advertise in a recession? General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%. Here’s another reason – while General Mills has been increasing [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Feb 13th, 2009
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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