<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hospitality Marketing Blog &#187; Direct Marketing</title>
	<atom:link href="http://blog.madiganpratt.com/category/direct-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
	<lastBuildDate>Wed, 25 Jan 2012 14:13:01 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<meta xmlns="http://www.w3.org/1999/xhtml" name="robots" content="noindex,follow" />
		<item>
		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secret to Becoming the Best Caribbean Hotel</title>
		<link>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/</link>
		<comments>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:08:11 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=258</guid>
		<description><![CDATA[Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges &#8211; it&#8217;s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Search of Customer Loyalty</title>
		<link>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/</link>
		<comments>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 11:01:22 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=232</guid>
		<description><![CDATA[Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor&#8217;s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives &#8211; in person or by posting to an [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Best Read Blog Posts of 2009</title>
		<link>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/</link>
		<comments>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 15:20:46 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AIG effect]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=178</guid>
		<description><![CDATA[Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009.  So, by popular request, here is a list of the Magnificent Seven.  Please enjoy the practical advice and marketing insights as you gear up for 2010. Hotel Case Study &#8211; Prospering in difficult Times &#8211; Good news was hard [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotel Case Study – Prospering in Difficult Times</title>
		<link>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/</link>
		<comments>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:36:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=126</guid>
		<description><![CDATA[As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Toxic Hospitality Marketing Strategies</title>
		<link>http://blog.madiganpratt.com/2009/10/21/toxic-hospitality-marketing-strategies/</link>
		<comments>http://blog.madiganpratt.com/2009/10/21/toxic-hospitality-marketing-strategies/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 14:05:44 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[quality hotel experience]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/10/21/toxic-hospitality-marketing-strategies/</guid>
		<description><![CDATA[Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times. &#8220;What happens in a hotel cycle [during a recession] is always exactly the same.  Revenue dissipates, occupancies go down, hoteliers then [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/10/21/toxic-hospitality-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thinking Beyond Hospitality</title>
		<link>http://blog.madiganpratt.com/2009/06/17/thinking-beyond-hospitality/</link>
		<comments>http://blog.madiganpratt.com/2009/06/17/thinking-beyond-hospitality/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:31:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[loyalty marketing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/06/17/thinking-beyond-hospitality/</guid>
		<description><![CDATA[Seismic upheavals are leading to a paradigm shift in hospitality.  Companies have clamped down on travel and the AIG effect has battered the meeting and convention business.  Leisure travel is exhibiting anemic and last minute booking patterns.  The Internet keeps bubbling along serving up what seems to be the social media flavor of the month.  [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/06/17/thinking-beyond-hospitality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

