Author Archive
Twitter – Another Perspective
What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a ...
TripAdvisor makes “an offer you can’t refuse”
TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues.
No matter what you think, TripAdvisor is making an offer you just can’t ...
Best Read Blog Posts of 2009
Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy ...
No Pearl In This Oyster
Last July I posted an article entitled, “Are All Hotel Marketers Liars?” It talked about the launch of a new and different hotel review site called Oyster.com.
The article outlined numerous ...
Hotel Case Study – Prospering in Difficult Times
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news ...
Toxic Hospitality Marketing Strategies
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels ...
A Conference Well Worth Attending
Last week I was in St. Thomas speaking at the Caribbean Hotel and Tourism Association (CHTA) Small Hotels Retreat and have to admit it was one of the best conferences ...
85% of Hoteliers Just Don’t “Get It”
Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka ...
Excuse Me While I Scream!
When I started www.HospitalityMarketingBlog.com two years ago it was intended to be just that – a blog about hospitality marketing. While it was never intended to be a political forum, ...
Good News: Travel Loyalty Program Membership is Shrinking
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry ...
