What in Hell is the U.S.P.? And Why Do You Need One? Redux

Every so often it’s a good idea to step back and review the real definition of the U.S.P.  While the Unique Selling Proposition is one of the most basic and important components of a hotel’s marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original.

So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.’s.

Enjoy,

Madigan

Success Secrets From The Best Caribbean Boutique Hotels

Another season of discovering which hotels will be ranked among the world’s best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won’t be far behind. Seeing these annual rankings raised two questions.

  • Which Caribbean boutique hotels are really the world’s best?
  • More importantly what are their secrets of success?

To find out, we started with an analysis of Caribbean boutique hotels that have received the Travel+Leisure World’s Best Award in each of the past five years. We then interviewed the general managers for two of the top three properties.