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	<title>Hospitality Marketing Blog &#187; Madigan Pratt</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smart Hoteliers Embrace Google+ For Better SEO</title>
		<link>http://blog.madiganpratt.com/2012/01/17/smart-hoteliers-embrace-google-for-better-seo/</link>
		<comments>http://blog.madiganpratt.com/2012/01/17/smart-hoteliers-embrace-google-for-better-seo/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:25:16 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=852</guid>
		<description><![CDATA[Last month my blog post &#8211; &#8220;Can Your Hotel Afford to Ignore Google+?&#8221;  speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What in Hell is the U.S.P.? And Why Do You Need One?</title>
		<link>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/</link>
		<comments>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:16:43 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[U.S.P.]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=842</guid>
		<description><![CDATA[“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can Your Hotel Afford to Ignore Google+?</title>
		<link>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/</link>
		<comments>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 14:06:53 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=826</guid>
		<description><![CDATA[Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Madigan Pratt &amp; Associates Expands Client Portfolio with Werner Travel Website</title>
		<link>http://blog.madiganpratt.com/2011/12/14/madigan-pratt-associates-expands-client-portfolio-with-werner-travel-website/</link>
		<comments>http://blog.madiganpratt.com/2011/12/14/madigan-pratt-associates-expands-client-portfolio-with-werner-travel-website/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 16:06:28 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[travel agency]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=821</guid>
		<description><![CDATA[WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, a digital marketing and advertising agency, has extended its website expertise to Forest Hill, Maryland-based Werner Travel. The well-established travel agency selected Madigan Pratt &#38; Associates to design a new website, which launched December 10. “I am thrilled with the new website,” states Janet Werner, owner at Werner [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pros and Cons of Deal Sites</title>
		<link>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/</link>
		<comments>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 13:42:33 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Deal Sites]]></category>
		<category><![CDATA[Groupon getaways with Expedia]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=766</guid>
		<description><![CDATA[You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what's the bottom line - what's the deal?]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leisure Travel Turns Up The Internet Advertising Volume</title>
		<link>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/</link>
		<comments>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 18:07:35 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[advertising performance]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel research]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=755</guid>
		<description><![CDATA[The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Travel Business is Funny</title>
		<link>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/</link>
		<comments>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:04:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[Travel deal sites]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=736</guid>
		<description><![CDATA[Who in travel hasn't said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Perils of Marketing on Price</title>
		<link>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/</link>
		<comments>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 16:08:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[small luxury hotel]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=713</guid>
		<description><![CDATA[As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.

It is a topic discussed often over the past four years and continues to be a hot topic today. ]]></description>
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		<slash:comments>2</slash:comments>
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