MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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MP&A Digital & Advertising Promotes Laura Bonfiglio to Account Executive

MP&A Digital & Advertising has promoted Laura Bonfiglio to Account Executive.

Bonfiglio has been at the agency for less than a year, joining the team as an Assistant Account Executive after graduating Radford University. As Account Executive, Laura will manage several of the agency’s hospitality and local clients including Nisbet Plantation Beach Club on Nevis and Williamsburg Landing. In the role, Bonfiglio will oversee the clients’ marketing and advertising efforts such as email marketing, print and online advertising, collateral development and social media.

Giving Back: Sharing Dream Catchers Story in Print

MP&A is proud of its efforts to give back and contribute to our community in meaningful ways.

For several years, MP&A Digital & Advertising has provided pro bono public relations for Dream Catchers at the Cori Sikich Therapeutic Riding Center in Williamsburg to share their message in local and regional media. The non-profit organization provides more than 120 therapeutic riding lessons each week to help children and adults with special needs reach their potential and make dreams come true.

Recently we offered our marketing and design expertise to create new print collateral for Dream Catchers, including a new brochure and inserts. Dream Catchers recently stopped by to showcase the final printed brochure with Beth, one of the students at the center who has been riding for 7 years.

Holy #Hashtag! Loyalty in The Digital Age

Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.

That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm.

Michael Wilhite, senior vice president of insight analytics for a strategy consulting firm pointed out that far too many companies are approaching digital marketing from the wrong perspective.

International Davey Awards Recognize MP&A Digital & Advertising with Gold and Silver Honors

MP&A Digital & Advertising has been awarded two Davey Awards from the International Academy of the Visual Arts.

The agency received a Gold Award for Print/Design for a wedding brochure created for Two Rivers Country Club at Governor’s Land in Williamsburg, Virginia, and a Silver Award for Website Design for Jamaica Inn in Ocho Rios, Jamaica.

With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals of the visual arts including Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Yahoo! and many others.

MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards

MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. The HSMAI Adrian Awards, which are the world’s largest...

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Madigan Pratt & Associates Wins HSMAI Gold Adrian Award for Digital Hotel Marketing Campaign

Madigan Pratt & Associates, a full-service Williamsburg advertising agency, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Gold Adrian Award in the 54th annual travel marketing competition. The advertising agency was awarded the highest honor in the Digital Marketing category...

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