Awards are often associated with ego. Ever been told not to hire an agency that touts its awards?
If you’re nodding, let me challenge you for a moment. Have you ever thought about returning your hotel’s awards? That TripAdvisor Certificate of Excellence or those Four Diamonds from AAA? Absolutely not. Those awards help the world understand your capabilities and are an affirmation of the quality service you provide. Travelers trust those awards and that trust factors in to guests selecting your hotel.
Beyond the amazing recognition of awards lies deeper purpose. According to McKinsey & Company, the global management consulting firm, winning companies turn creativity into business value and growth.
Here at MP&A Digital & Advertising, a full-service, results-driven agency, awards are an endorsement of the results-driven, strategically creative concepts that deliver that vital return on investment.
“Working exclusively with independent hotels and resorts, MP&A Digital & Advertising is widely recognized as one of the industry’s top CRM and revenue generating marketing agencies. Several years ago we set out to be known as one of the top creative agencies as well,” says Madigan Pratt, president of the firm. “These awards confirm we are succeeding and that now hotels can have it all — smart marketing that drives profitable revenue plus powerful, award-winning creative.”
In 2017 alone, MP&A Digital received the following seven major industry awards for producing effective websites with exceptional visual appeal and user experiences for its hospitality clients.
The Hospitality Sales and Marketing Association International, the world’s largest hotel professional organization, annually honors the best marketing achievements in hospitality with Adrian Awards, of which MP&A Digital was a repeat winner. The best of the best are selected by senior industry and media experts from more than 1,200 entries, for three main entry divisions: advertising, digital marketing and public relations.
- Gold Adrian Award, Website – User Experience: The Somerset on Grace Bay
The International Academy of the Visual Arts honored MP&A Digital with two Davey Awards. With nearly 4,000 entries from across the US and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for small agencies (Davids) judged by large agency creatives (Goliaths) and based on the strength of their big ideas, rather than stratospheric budgets.
- Gold Davey Award, Website – Best Visual Appeal – Aesthetic: Rosalie Bay Resort
- Silver Davey Award, Website – Hotel/Lodging: Rosalie Bay Resort
Also held by the International Academy of the Visual Arts, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals from single-person firms to the world’s largest agencies. Over 6,000 entries were received from across the US and around the world. MP&A Digital won:
- Gold Communicator Award, Website – User Experience: The Somerset on Grace Bay
Interactive Media Awards
The Interactive Media Awards honor individuals and organizations for their outstanding achievement in website design and development. MP&A Digital earned the following two:
- Best in Class Interactive Media Award, Website – Green – Hotel/Resort: Rosalie Bay Resort
- Best in Class Interactive Media Award, Website – Travel/Tourism: The Somerset on Grace Bay
The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Small firms are as likely to win as Fortune 500 companies and international agencies. MP&A Digital won:
- Silver W3 Award, Website – Visual Appeal: Rosalie Bay Resort