Madigan Pratt to Present Hotel CRM Best Practices at NAVIS Leadership Conference

Each year many of the hospitality industry’s thought leaders meet at the NAVIS Leadership Conference to present, and discuss strategies to generate positive bottom line impact for hotels. This year’s Conference is being held in Orlando, February 24 -26.

Featured speakers include Peter  Yesawich, Vice Chairman of MMGY Global, Larry Mogelonsky, Founder of LMA Communications, Richard Dunbar, Director of Partnerships at Flip.to, and Madigan Pratt, President of MP&A Digital & Advertising.

Navis PartnershipFor complete information on the conference agenda and to register click here. Program topics cover:

  • Call center key performance indicators and accountability
  • Marketing automation
  • Revenue management
  • Customer Relationship Marketing (CRM)
  • Marketing campaign case studies
  • Guest Intelligence, analytics and reporting
  • Sales effectiveness and building successful teams
  • Mobile centric marketing

Coming off a successful presentation at the HSMAI Digital Strategy Conference in New York, Madigan Pratt will be facilitating an interactive session on CRM Best Practices, sharing case studies and strategies hotels and resorts can use to create more loyal and profitable customers. CRM also offers hotels the ability to effectively “own” their guests and effectively combat OTAs who are insisting the customer is theirs.

About MP&A Digital & Advertising

MP&A Digital & Advertising helps independent luxury hotels drive profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with extensive experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. For more information, visit MP&A Digital & Advertising.

About NAVIS

NAVIS is an award-winning hospitality technology company trusted by leading independent resorts and hotels to create and convert more demand across all channels. The company offers a full suite of integrated solutions from call center through CRM software to capture guest and prospect data, track key revenue and performance metrics and ultimately increase occupancy and maximize rates while lowering costs. To learn more visit www.theNAVISway.com.

 

 

 

 

AUTHOR: Madigan Pratt

Results oriented hotel marketing professional and expert in helping hotels acquire and retain profitable customers.

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