Madigan Pratt, president of MP&A Digital & Advertising will present a case study on how integrated Customer Relationship (iCRM) helped a five-star resort double revenue in two and a half years. The presentation will be delivered at the HSMAI Digital Strategy Conference on February 17th at the Marriott Marquis in New York City.

For over a decade the conference has delivered the most comprehensive digital marketing event for the hotel industry.  Key stakeholders convene to address the most critical trends affecting digital marketing in hotels today. For more information on the event, agenda, conference speakers and to register visit HSMAI Digital Strategy Conference.

profileSenior personnel from Google, Microsoft, and chief marketing and digital strategists from many of the leading chain, independent hotels and marketing agencies will be on hand to present and discuss the most important digital issues of today and tomorrow.

“I’m, looking forward to being back in New York, seeing old friends and meeting many of the top digital thought leaders in hospitality,” said Madigan Pratt. “I am excited to share the principles of effective iCRM and how it deepens customer loyalty while driving profitable, non-commissionable revenue for hotels that embrace and apply it.”

About MP&A Digital & Advertising

MP&A has proven iCRM can increase hotel revenue from 50% to 100%. MP&A has won numerous marketing awards from organizations including HSMAI, the Association of Travel Marketing Executives (ATME) and the Caribbean Hotel and Tourism Association (CHTA). The firm has also won the prestigious 1to1 Marketing Impact Award presented by Peppers & Rogers Group, the world’s leading authority on customer relationship management. For more information on iCRM visit MP&A Digital & Advertising.

AUTHOR: Madigan Pratt

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals.

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