Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba’s famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record.
Bucuti, the 2015 #1 Best Hotel of the Caribbean according to TripAdvisor, retained MP&A Digital & Advertising, a full-service integrated marketing agency, for its expertise in integrated Customer Relationship Marketing (iCRM) and public relations services. MP&A Digital & Advertising, recognized for its successes with the Caribbean’s best properties, will develop a creative communications program for the 104-room property dually renowned for its service excellence and its forward-thinking green initiatives. The program will include online and database marketing, advertising, reputation management, promotion and public relations.
“It is thrilling to be selected by Bucuti & Tara Beach Resorts, the Caribbean’s top resort, to improve what is already an amazing guest service and eco-friendly success story,” says Madigan Pratt, President of MP&A Digital & Advertising. “Using our successful marketing strategies, we will strengthen the relationship with the resort’s loyal past guests as well as communicate the resort’s offerings and green initiatives to new guests.”
“It’s essential to all of us at Bucuti & Tara Beach Resorts that our supporting partners understand our commitment to providing an excellent guest experience through sustainable tourism practices,” says Ewald Biemans, Bucuti & Tara Beach Resorts Founder and Environmentalist. “MP&A Digital & Advertising shares our vision and has a long-standing history of delivering results for luxury resorts, and I am confident they will help Bucuti reach full occupancy and revenue goals.”
Bucuti & Tara Beach Resorts joins a list of luxury clients, representing some of the world’s top resorts, at MP&A Digital & Advertising.
About MP&A Digital & Advertising
MP&A Digital & Advertising helps independent luxury hotels drive more profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. Celebrating its 25th anniversary in 2015, the agency relocated from New York to Williamsburg in 2006. For more information, visit MadiganPratt.com.
About Bucuti & Tara Beach Resorts
Honored as the 2015 No. 1 Best Hotel in the Caribbean by guest-driven TripAdvisor, Bucuti & Tara Beach Resorts is Aruba’s premier adults-only boutique resort. Led by celebrated hotelier and environmentalist, Ewald Biemans, the resort is nestled on the powdery white sands of Eagle Beach, home to protected sea turtles and named one of the “Dream Beaches of the World.” Bucuti offers 104 well-appointed guestrooms, suites and penthouses; sunbeds and shade for every guest; fresh water infinity pool; spa; WiFi; and complimentary iPad with Skype for use during stay. Award-winning, fresh, healthy dining is enjoyed at oceanfront Elements; epicurean-lovers’ Carte Blanche; Tara Lounge; and private beach dining. Reserved exclusively for guests and their friends, the open-air SandBar on the beach offers top-shelf cocktails and live music daily. The resort is TAG Approved® as a gay friendly hotel. Bucuti, a worldwide sustainable tourism leader, holds eco-certifications of LEED Silver, Green Globe, ISO 14001 and Travelife Gold.