MP&A Digital & Advertising, a leading hospitality marketing company focused on driving profitable revenue and creating loyal guests for luxury hotels is pleased to announce that it has just been named a NAVIS Certified Partner and the only certified partner serving the Caribbean, Bahamas and Bermuda.

NAVIS is a sales and marketing solution provider helping hotels leverage the full profit potential of their direct channel. Their NAVIS Reach solution is the top hospitality CRM solution on the market today.

Navis Partnership“It’s a fact that the companies with the most loyal guests are also the most profitable. This is why we are excited to partner with NAVIS,” said Madigan Pratt, president of MP&A Digital. “Our comprehensive digital marketing and public relations services coupled with the NAVIS Reach CRM solution allows us to effectively manage our luxury hotels’ customers through the customer life cycle from awareness through loyalty, thus maximizing revenue.”

“We have been working with MP&A for several years now and are very impressed with their fully integrated approach to CRM and the truly remarkable results they have provided for their clients,” added Shelby Cunningham, business development manager at NAVIS. “By allowing marketers like MP&A to connect to each client hotel’s PMS they can now measure marketing’s ability to drive the most revenue in addition to opens and clicks.”

MP&A is currently using the NAVIS Reach CRM solution to develop effective integrated Customer Relationship Marketing (iCRM) programs and profitable revenue for three of its luxury hotel clients.

One of the most unique aspects of iCRM is that it allows hotels to have one centralized marketing database that tracks the results of online and offline marketing initiatives. This allows hotels to better understand which marketing initiatives do and do not work and to continually refine programs to maximize the effectiveness of each marketing dollar over time.

For any hotel to make the most of CRM it must have an in-depth knowledge of the science and disciplines of database and direct marketing. Both MP&A Digital and NAVIS are experts in the field.

About NAVIS

NAVIS sales and marketing solutions empower hotels to leverage the full profit potential of their direct channel. NAVIS hospitality clients drive more demand, capture more demand, and convert more demand with dramatic increases in revenue and market share. With a laser focus on actionable, real-time CRM data from the direct channel, NAVIS uncovers new and often ignored revenue opportunities, including increased reservations productivity, greater marketing efficiencies, call center optimization, and greater visibility into their businesses.

About MP&A Digital & Advertising

MP&A Digital & Advertising, is an award-winning agency specializing in integrated Customer Relationship Marketing (iCRM) to help independent luxury hotels attract and retain profitable customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. Celebrating its 25th anniversary in 2015, the agency relocated from New York to Williamsburg in 2006.

AUTHOR: Madigan Pratt

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals.

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