Madigan Pratt, President of MP&A Digital and Advertising, will be presenting marketing case studies on successful TripAdvisor strategies at the next TripAdvisor Master Class. The class will be held on Monday, December 9, 2013, at the Hilton Rose Hall Resort in Montego Bay, Jamaica.
“TripAdvisor is one of the most powerful marketing tools a hotel can have and integrating it into an overall marketing strategy can help reap tremendous financial rewards,” said Pratt. “Used properly it will level the playing field and allow small hotels to compete much more effectively against larger properties and chains with significantly larger budgets.”
The free educational seminar, which is held exclusively for hospitality professionals, will also feature several other top industry experts including:
- Brian Payea, Head of Industry Relations, TripAdvisor
- Daniel Edward Craig, Hotel Consultant and Author
- Nicola Madden-Greig, Group Director of Marketing & Sales, The Courtleigh Hotel Group
- Sean Russell, Territory Manager, Americas, Jamaica
For more information and to register for the TripAdvisor Master Class, visit http://www.tripadvisormasterclass.com/Jamaica/.