Catherine Smagala, MP&A Digital & Advertising

WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Catherine Smagala to Account Supervisor.

Smagala has been at the agency for six years, initially serving in the role of Account Executive and later as Sr. Account Executive. She manages the accounts of several of the agency’s hospitality clients including: Jamaica Inn in Ocho Rios, Rosalie Bay Resort in Dominica, The Somerset on Grace Bay in Turks and Caicos, Governor’s Land at Two Rivers in Williamsburg, and Sunrise Resort & Marina on Grand Bahama Island.

As Account Supervisor, Smagala will be responsible for client marketing strategy and oversee the implementation and integration of the marketing communications including print and online advertising, website, collateral, social media and email marketing.

“Catherine’s digital marketing expertise has continually kept our clients at the forefront of today’s ever-changing hospitality industry,” says Madigan Pratt, President of MP&A Digital & Advertising. “As our agency has grown, she has taken on more responsibility and consistently delivered quality work and results. She is a great asset to the MP&A team and this promotion is well deserved.”

Originally from Fairfax, Virginia, Smagala has a B.S.B.A. degree with a concentration in marketing from Christopher Newport University (CNU) and is currently serving on the board of the Young Emerging Professionals of Williamsburg (YEP).

About MP&A Digital & Advertising
MP&A Digital & Advertising, formerly Madigan Pratt & Associates, is an award-winning agency specializing in integrated customer relationship marketing (iCRM) to help organizations attract and retain profitable customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit www.madiganpratt.com.

AUTHOR: Madigan Pratt

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals.

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