WILLIAMSBURG, Va. – The Somerset on Grace Bay, a five-star luxury resort on the world-famous Turks & Caicos beach, has selected MP&A Digital & Advertising as its agency of record for North America.
After a comprehensive marketing audit, MP&A Digital & Advertising will develop an integrated marketing communications program for the 53 villa and suite property. The program will include a new search engine optimized website, online and database marketing, advertising, social media, reputation management, promotion and public relations counsel.
“We are thrilled to work with The Somerset on Grace Bay. With an intimate atmosphere and luxurious accommodations on one of the best beaches in the world, it is truly a standout,” says Madigan Pratt, President of MP&A Digital & Advertising. “Using our proven marketing strategies, we will attract new customers and build brand advocates among past guests to benefit the resort’s bottom line.”
“Integrating all of our marketing and communication efforts under one agency will help us be more productive and effective in our marketing efforts,” comments Elizabeth Johnston, Chairwoman of the Board of Directors at The Somerset on Grace Bay. “MP&A Digital & Advertising has a long-standing history of delivering results for luxury resorts in the Caribbean and beyond, and I am confident they will help The Somerset increase occupancy and revenue.”
The Somerset on Grace Bay joins MP&A Digital & Advertising’s portfolio of luxury clients, including some of the world’s best resorts.
About MP&A Digital & Advertising
MP&A Digital & Advertising, formerly Madigan Pratt & Associates, is an award-winning agency specializing in integrated customer relationship marketing (iCRM) to help organizations attract and retain profitable customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit www.madiganpratt.com.
About The Somerset on Grace Bay
Located on world-famous Grace Bay on Turks and Caicos, The Somerset is a luxury resort offering spacious accommodations ideal for couples, families and groups. The resort features 53 one- to five-bedroom luxurious villas and suites ranging from 1,400 to 5,300 sq. ft., as well as two restaurants and bars, two freshwater pools – infinity and reverse current lap pool, fitness center, in-suite spa services, an array of activities on land and sea, complimentary Caicos Kids Club program, and concierge services. For more details, visit www.thesomerset.com.