MP&A Digital & Advertising will lead the digital marketing and communications efforts in North America for Jamaica Inn. The efforts include an integrated marketing program using online and database marketing, advertising, social media consultation, reputation management and promotion to attract new customers, build loyalty and increase revenue.
Family owned since 1950, Jamaica Inn consistently ranks among the top luxury resorts in the Caribbean. Once frequented by Marilyn Monroe, Noel Coward and Katherine Hepburn, the resort now features 52 suites and cottages, and exudes a timeless elegance that continues to welcome travelers today.
“Jamaica Inn is an iconic luxury resort that has maintained a high level of service, continuing to evolve to meet the ever-changing needs of today’s luxury travelers,” says Madigan Pratt, President of MP&A Digital & Advertising. “To help the resort increase occupancy and revenue, we will strengthen the relationship with the resort’s loyal past guests as well as communicate the resort’s offerings to new customers.”
In addition, the Williamsburg, Virginia agency will design and launch a new search engine optimized website and maintain ongoing SEO efforts. “Travelers today first conduct research on the Internet and to be found it is critically important for hotels to appear on the first page of top keywords,” Pratt continues.
Jamaica Inn joins a list of luxury clients, representing some of the world’s top resorts, at MP&A Digital & Advertising.
About Jamaica Inn
Located in beautiful Ocho Rios, Jamaica Inn is situated on a private cove with an offshore reef two miles east of the town center. With a 700-foot private beach, this intimate resort is the perfect getaway for the traveler seeking unassuming style and warm, friendly service. Family owned since 1950, Jamaica Inn offers timeless elegance and relaxed luxury on the best white-sand beach in Jamaica. For more information, visit www.jamaicainn.com.
About MP&A Digital & Advertising
MP&A Digital & Advertising, formerly Madigan Pratt & Associates, is an award-winning agency that helps organizations attract and retain profitable customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit http://www.MadiganPratt.com.