Last month my blog post – “Can Your Hotel Afford to Ignore Google+?”  speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings.

That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine Optimization (SEO). Those who move quickly will have a significant competitive advantage over the laggards.

Rand Fishkin at SEOMoz provides a short video of things to come in search and addresses how important having a significant presence on Google+ will be to increasing your hotel’s SEO and visibility on the web. This may be the most informative and productive 12 minutes you spend on the web this week.

Click to view short video on Google+ and SEO

It will no doubt make you rethink your Internet, social web and SEO strategy. How will you address this new reality and be more relevant to guests, potential guests and to Google? After pursuing Facebook fans for years how much should you now be emphasizing Google+?

The visibility of your hotel in search results depends on the decisions you make right now. Think about your social media strategies now and make the right choices.

So, “Can your hotel really afford to ignore Google+?” After watching the video I think you will agree…the answer is a resounding NO!

Madigan Pratt

PS – Once you set up your Google+ account and start building your social circles, please send me an invitation to join.


AUTHOR: Madigan Pratt

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals.

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