Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort.
WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has been retained by the new eco-luxe Rosalie Bay Resort in Dominica for digital marketing, advertising and public relations efforts in North America.
Opened in November 2010, Rosalie Bay Resort is a 28-room eco-luxe wellness resort on the nature island of Dominica in the Caribbean. Named to the 2011 Condé Nast Traveler “Hot List” of new hotels, Rosalie Bay Resort sits at the foothills of the Morne Trois Pitons between the Rosalie River and the black sand beach of the renowned turtle nesting spot of Rosalie Bay.
The Williamsburg, Virginia digital marketing agency will begin by developing a new search engine-optimized website using the most up-to-date best practices in SEO. “With nearly 80 percent of people not going past the first page of an Internet search, the importance of a hotel appearing on the first page for top keywords has never been more important,” says Madigan Pratt, Managing Director at Madigan Pratt & Associates.
“The new rules of SEO make websites that are just a few years old obsolete. So it is critical for organizations, especially small, independent hotels like Rosalie Bay, to overhaul their site so that future guests can find and then, book them online.”
Under the agreement, Madigan Pratt & Associates will also create an integrated marketing program using online and database marketing, public relations, advertising, social media and promotion to generate awareness of the one-year-old Caribbean resort, build customer loyalty and drive revenue.
“In addition to MP&A’s track record of performance for other luxury hotels we are impressed that all of our marketing needs can be handled in one agency,” said Oscar Lora, general manager of Rosalie Bay Resort. “I’m convinced we will have tighter integration of messages across all media and I’ll save time briefing different agencies. In the end Rosalie Bay be the beneficiary.”
Rosalie Bay Resort joins a distinguished portfolio of luxury clients, representing some of the world’s top resorts, at Madigan Pratt & Associates.
About Madigan Pratt & Associates, Inc.
Madigan Pratt & Associates is an award-winning digital marketing and advertising agency that helps organizations attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, Internet and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit http://www.MadiganPratt.com.