Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
- Hotel Case Study – Prospering in difficult Times – Good news was hard to come by in hospitality marketing circles in 2009. Here’s a story about a small luxury hotel on an island difficult to get to that offers inspiration and hope. Very worthwhile.
- 85% of Hoteliers Just Don’t Get It – Back in August I reported on a Market Metrics’ Research Report that found only 15% of hotels have policies or guidelines for how to manage user-generated reviews (aka TripAdvisor). Can you imagine that?
- The Media Are Killing Us – The most overused hospitality phrase for 2009 may well be (unfortunately) “The AIG Effect.” One bad move by a major government bailout recipient created a media frenzy followed by a Congressional dog pile that literally destroyed the meetings and conventions business. Government was trying to create jobs on one hand while simultaneously throwing tens of thousands of loyal hospitality employees out of work. Go figure!
- Are All Hoteliers Liars? – I like this one too. Oyster.com, a new online hotel review site launched in July and called hoteliers and hospitality marketing professionals liars. It sure created headlines, but couldn’t save a failed business plan. They ended up letting most of their staff go some six months later – read No Pearl in this Oyster. Just rewards.
- Thinking Beyond Hospitality – Many found this story about John Wallis, Head of Marketing and Brand Strategy for Hyatt eye-opening. His goal – to become a database driven company that’s in the hotel business. Revolutionary in hospitality marketing? Yes, but it shouldn’t be.
- Why I Hate TripAdvisor Sometimes – You gotta have fun when you can and it’s not often you have a chance to poke TripAdvisor in the eye. Here’s what makes me mad about TripAdvisor – sometimes.
- Marketing To Succeed In Difficult Times – A practical guide of proven strategies that have helped companies survive and even excel in past recessions. Written back in February, 2009 there is still some good advice to help 2010 planning.
Thank you for reading and commenting on Hospitality Marketing Blog. It has been a real pleasure for me to publish this blog and I look forward to continuing into 2010 and beyond.
Wishing you a very Happy, Healthy and Prosperous New Year.
Safe Travels – Madigan Pratt
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