Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.

So what should a luxury hospitality marketing executive do – and not do now?  That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing professionals.

David’s article “Leveraging Your Luxury PropertyWays to Fill Luxury Hotels While Demand is Soft” was published in the April 13th issue of Hotel Interactive.  The article has practical advice to help attract affluent travelers.  Click here.

I am pleased to be one of the hospitality marketing professionals David quotes in his article.  If you would like more information on how CRM can increase customer loyalty and hotel profitability you can find out more by visiting MadiganPratt.com.

What do you think?  Safe travels -Madigan Pratt

AUTHOR: Madigan Pratt

Results oriented hotel marketing professional and expert in helping hotels acquire and retain profitable customers.

2 Comments
  • Jerry Merkin

    What a “hooey”. The only real hotelier interviewed was Jim Treadway. And the rest made no real workable suggestions. My advice is that everyone get behind the AHLA’s lobbying effort to get Congress to back off attacking corporate meetings at luxury resorts. Their attacks end up hurting resort workers who are being laid off ending up on the unemloyment lines as corporations without any bailout funding are running scared of the publicity. What the AHLA needs is more industry people gettng on board in support of AHLA. And if your writer needs a list of credible marketing people to contact, have him E-Mail me. If content is King, your crown is awful rusty.

    April 15, 2009
  • Jerry Merkin

    What a “hooey”. The only real hotelier interviewed was Jim Treadway. And the rest made no real workable suggestions. My advice is that everyone get behind the AHLA’s lobbying effort to get Congress to back off attacking corporate meetings at luxury resorts. Their attacks end up hurting resort workers who are being laid off ending up on the unemloyment lines as corporations without any bailout funding are running scared of the publicity. What the AHLA needs is more industry people gettng on board in support of AHLA. And if your writer needs a list of credible marketing people to contact, have him E-Mail me. If content is King, your crown is awful rusty.

    April 15, 2009

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