Hospitality Marketing Blog

The Presidential Election Effect on Hotel Performance

Coming off of a record year in 2015, Caribbean hotel occupancy in 2016 has declined every month so far this year compared to last according to the folks at STR. Blame it on Zika, AirBnB, Brexit, Cuba or the airlines if you like, but there is something else at work this year – the US Presidential election.

Every four years the elections are regularly blamed for poor hotel performance with no real hard evidence other than, “people like to stay close to home.” This year is different.…

469 Seconds That Will Change Your Hotel’s Marketing Strategy

Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA.

While the internet and blogs are full of varying tactical measures for hoteliers to eke-out a little more direct business, there seems to be a huge void when it comes to offering a comprehensive strategic marketing approach to driving profitable direct revenue – until now. 

At HSMAI’s Digital Marketing Strategy Conference held earlier this year I was asked to present “The Power of iCRM” and provide case studies proving that iCRM works.…

Marketing to Affluent American Travelers

  • August 9th, 2016
  • Posted by Madigan Pratt
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As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today’s affluent American traveler. But who are these people, what do they think about themselves and how do they plan to spend their money on big ticket items?

A recent research study by YouGov sheds a very interesting light on these much sought after consumers.…

Surprise! – T+L Names World’s Best Caribbean Hotels

“Nothing short of seismic” is the best way to describe the Caribbean hotel performance in the long awaited Travel + Leisure World’s Best Awards for 2016.

To start, T+L trimmed their list from 36 hotels in 2015 to the Top 25 in 2016. This automatically knocked 11 potential hotels from the list — a 30% reduction. And there were other surprises as well, including:

  • Five of the Top 10 hotels in this year’s list didn’t even make the list of 36 in 2015.

Success Secrets of the No. 1 Hotel in the World for Romance

Bucuti & Tara Beach Resort, a 104-room adults-only property situated on the best beach in Aruba is perhaps the most highly decorated hotel in the Caribbean. Most recently TripAdvisor named it the No. 1 Hotel in the World for Romance and the No. 8 Hotel in the World overall. In both 2015 and 2016 TripAdvisor named it the No. 1 Hotel in the Caribbean. In fact, the resort has been ranked the No.…

Expedia CEO’s Pay Reaches Nearly $100 Million

According to an article in today’s Wall Street Journal the total pay package for Dara Khosrowshahi, the CEO for Expedia is $93.6 million. This is nearly ten times his compensation just two years ago and makes him the highest paid CEO in the S&P 500.

Granted much of the compensation is due to stock options tied to Expedia’s stock price, but it still adds up to an astronomical sum.

The bottom line is Expedia is making tremendous profits.…

Madigan Pratt Presents The Benefits of Hotel CRM at Portugal Tourism Conference

Madigan Pratt, president of MP&A Digital & Advertising will discuss the benefits of Customer Relationship Marketing at the 10th Annual Tourism Conference to be held on Friday, May 6, 2016 in Madeira, Portugal.

The theme for this year’s conference is “The Customer” with attendance expected to be close to 1,000 representing a broad cross-section of tourism industry professionals and students.

“I am pleased to be invited to speak to such an august forum on the virtues of CRM, “said Madigan Pratt.…

The Linkage Between Your Hotel’s Brand Promise, Loyalty and Profitability

Delivering an exceptional guest experience is a fundamental goal of every hotel seeking profitability and a good return on investment for its owners. But a recent analysis by Deloitte shows how hotels must go far beyond the guest experience to achieve that goal.

The Deloitte analysis of the J.D. Power 2015 North America Hotel Guest Satisfaction Index Study concludes that:

Underlying the guest experience, a hotel’s brand promise can have a strong impact on business results.

MP&A Digital Wins Best In Class Interactive Media Web Awards

MP&A Digital & Advertising received two Best in Class Interactive Media Awards™ for the design and development of the Jamaica Inn website. The prestigious honors were specifically for excellence in both Travel/Tourism and Hotel/Resort.

The accolades recognize that the website for Jamaica Inn, recently named the Second Best Hotel in the Caribbean by TripAdvisor, surpassed the standards of excellence that comprise the web’s most professional work. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content.…

Madigan Pratt to Present Hotel CRM Best Practices at NAVIS Leadership Conference

Each year many of the hospitality industry’s thought leaders meet at the NAVIS Leadership Conference to present, and discuss strategies to generate positive bottom line impact for hotels. This year’s Conference is being held in Orlando, February 24 -26.

Featured speakers include Peter  Yesawich, Vice Chairman of MMGY Global, Larry Mogelonsky, Founder of LMA Communications, Richard Dunbar, Director of Partnerships at, and Madigan Pratt, President of MP&A Digital & Advertising.

Navis PartnershipFor complete information on the conference agenda and to register click here.…